The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
اقرأ المزيدPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
اقرأ المزيدPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
اقرأ المزيدCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
اقرأ المزيدDivided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
اقرأ المزيدIn times of fierce competition in business-to-business markets strong and economically sound business relationships with ...
اقرأ المزيدThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
اقرأ المزيدFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
اقرأ المزيدOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
اقرأ المزيدMany people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
اقرأ المزيدWith this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
اقرأ المزيدExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
اقرأ المزيدThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
اقرأ المزيدA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
اقرأ المزيدProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
اقرأ المزيد